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We are looking for a skilled Marketing Manager who will be responsible for developing and executing marketing strategies to promote our products/services and increase brand awareness. The ideal candidate will have a proven track record in marketing, exceptional leadership abilities, and a strategic mindset.
Job details
- Location: 34 WHIPPOORWILL DRIVEGloucester, ONK1J 8P2
- Salary: 60.00 hourly / 30 to 40 hours per week
- Terms of employment Permanent employment: Full time
- Start date: Starts as soon as possible
- Vacancies 1
- Verified
Overview
Languages
Bilingual
Education
Experience
3 years to less than 5 years
Responsibilities:
- Develop and implement comprehensive marketing plans and strategies to meet company objectives and targets.
- Conduct market research, analyze market trends, and identify opportunities for growth and expansion.
- Oversee the creation and execution of marketing campaigns across various channels (digital, print, social media, etc.).
- Manage the marketing budget effectively, allocating resources appropriately to achieve maximum results.
- Collaborate with the sales team to develop marketing initiatives that support sales objectives and drive revenue.
- Monitor and analyze the performance of marketing campaigns, providing insights and making data-driven decisions.
- Build and maintain relationships with media partners, agencies, and vendors.
- Lead, mentor, and manage the marketing team, fostering a culture of creativity, collaboration, and innovation.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree is a plus.
- Proven work experience in marketing, with a successful track record in developing and implementing marketing strategies.
- Strong understanding of marketing principles, including market research, branding, digital marketing, and campaign management.
- Excellent leadership and interpersonal skills with the ability to lead and inspire a team.
- Proficiency in marketing software and tools, and a solid understanding of analytics and data-driven marketing techniques.
- Exceptional communication and presentation skills.
- Strategic thinker with the ability to analyze complex data and make informed decisions.
Tasks
- Develop promotional materials
- Hire, train, direct and motivate staff
- Manage contracts
- Market business services
- Plan and control budget and expenditures
- Write and edit press releases, newsletter and communications materials
- Assist in product development and direct and evaluate the marketing strategies of establishments
- Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
- Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
- Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
- Establish distribution networks for products and services, initiate market research studies and analyze their findings
- Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
- Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization’s Internet presence
- Advise clients on advertising or sales promotion strategies
- Train and supervise staff
- Initiate and maintain contact with the media
- Answer written and oral inquiries
- Develop, implement and evaluate communication strategies and programs
- Prepare and/or deliver educational, publicity and information programs, materials and sessions
- Gather, research and prepare communications material
- Co-ordinate special publicity events and promotions
- Conduct public opinion and attitude surveys
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
- Assist in the preparation of brochures, reports, newsletters and other material
Experience and specialization
Computer and technology knowledge
- Business diagram software
- Database software
- Mac OS
- Mapping and data visualization software
- Presentation software
- Project management software
- Spreadsheet
- Website creation and management software
- Word processing software
- MS Windows
- Adobe Photoshop
- MS Excel
- MS PowerPoint
- MS Word
- HTML editing software
- MS Outlook
Area of specialization
- E-commerce
- Fundraising
- Market research
- Marketing
- Project management
- Interactive/new media
Additional information
Work conditions and physical capabilities
- Attention to detail
- Fast-paced environment
- Tight deadlines
Who can apply to this job?
Only apply to this job if:
- You are a Canadian citizen, a permanent or a temporary resident of Canada.
- You have a valid Canadian work permit.
If you are not authorized to work in Canada, do not apply. The employer will not respond to your application.
Advertised until
2023-12-03
Here are some frequently asked questions to help you gain a better understanding of this Marketing manager:
- What does a Marketing Manager do? Marketing Managers are responsible for developing and executing marketing strategies to promote products/services, increase brand awareness, and drive sales.
- What are the primary responsibilities of a Marketing Manager? Their responsibilities include creating marketing plans, conducting market research, overseeing advertising campaigns, managing budgets, analyzing campaign performance, and leading marketing teams.
- What skills are essential for a successful Marketing Manager? Essential skills include strategic thinking, creativity, analytical abilities, leadership, communication, project management, digital marketing proficiency, and a strong understanding of consumer behavior.
- What tasks are typically performed by a Marketing Manager? Marketing Managers identify target audiences, develop marketing campaigns, collaborate with creative teams, manage social media strategies, analyze market trends, and track campaign performance metrics.
- How does a Marketing Manager contribute to a company’s success? They contribute by creating brand strategies that resonate with the target market, increasing brand visibility, generating leads, nurturing customer relationships, and ultimately driving revenue growth.
- What challenges might a Marketing Manager face in their role? Challenges may include navigating evolving digital marketing landscapes, staying updated with industry trends, managing tight budgets, and adapting strategies to changing consumer behaviors.
- What tools or software do Marketing Managers commonly use? They commonly use marketing automation tools, analytics platforms, customer relationship management (CRM) software, content management systems (CMS), and social media management tools.
- What opportunities for career growth exist for Marketing Managers? Experienced Marketing Managers can advance to senior leadership roles, specialize in specific marketing domains (e.g., digital marketing, product marketing), or transition to consultancy or entrepreneurship.
- How does a Marketing Manager measure the success of marketing efforts? They measure success through key performance indicators (KPIs) such as ROI, conversion rates, customer acquisition costs, website traffic, engagement metrics, and sales revenue.
- What advice would you give to someone aspiring to be a Marketing Manager? Gain diverse experience, stay updated on marketing trends, build strong analytical skills, seek mentorship, and focus on fostering creativity and innovation in marketing strategies.
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