As a Marketing Assistant at Softech IT Solutions Inc, you will play a crucial role in supporting our marketing initiatives and campaigns. You will work closely with our marketing team to help implement strategies that drive brand awareness, customer engagement, and business growth. This is an excellent opportunity for an individual looking to kickstart their marketing career in a dynamic and collaborative environment.
Overview
Languages
English
Education
- Bachelor’s degree
- or equivalent experience
- Journalism, general
- Marketing/marketing management, general
Experience
1 year to less than 2 years
Key Responsibilities:
- Content Creation: Assist in creating engaging and relevant content for various marketing channels, including social media, blogs, email campaigns, and website updates.
- Social Media Management: Manage and maintain our social media accounts by scheduling posts, monitoring engagement, and responding to comments and messages.
- Market Research: Conduct research to identify market trends, competitor strategies, and customer preferences to inform marketing strategies.
- Email Marketing: Support the creation and execution of email marketing campaigns, including list management, segmentation, and analytics tracking.
- Campaign Coordination: Assist in the planning, coordination, and execution of marketing campaigns and promotional events.
- Data Analysis: Analyze marketing data and performance metrics to generate insights and recommendations for optimizing marketing strategies.
- Graphic Design: Create and edit visual content, such as graphics and images, for use in marketing materials.
- Administrative Support: Provide general administrative assistance to the marketing team, including organizing meetings, managing calendars, and maintaining marketing files and documents.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field (or in progress).
- Strong written and verbal communication skills.
- Proficiency in social media platforms and digital marketing tools.
- Basic understanding of SEO, SEM, and Google Analytics is a plus.
- Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
- Excellent organizational and time management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- High attention to detail and accuracy.
- Enthusiasm for learning and staying updated on marketing trends.
Benefits:
- Competitive salary.
- Health, dental, and vision insurance options.
- Opportunities for professional development and training.
- Friendly and supportive team environment.
- [Include any other benefits specific to your company].
Tasks
- Advise clients on advertising or sales promotion strategies
- Assist in the preparation of brochures, reports, newsletters and other material
- Co-ordinate special publicity events and promotions
- Conduct public opinion and attitude surveys
- Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
- Develop, implement and evaluate communication strategies and programs
- Gather, research and prepare communications material
- Initiate and maintain contact with the media
- Conduct comparative research on marketing strategies for industrial and commercial products
- Conduct analytical marketing studies
- Develop marketing strategies
- Conduct online marketing, E-commerce and Website promotions
Credentials
Certificates, licences, memberships, and courses
- Bing Ads Accreditation
- Google�AdWords�Certification
- APR (Accredited in Public Relations) designation
- Certified Market Research Professional (CMRP) Designation
Experience and specialization
Computer and technology knowledge
- Adobe Photoshop
- CSS
- HTML editing software
- InDesign
- JavaScript
- MS Excel
- MS PowerPoint
- MS Word
- MS Windows
- MS Office
Area of specialization
Additional information
Security and safety
Work conditions and physical capabilities
- Attention to detail
- Work under pressure
- Large workload
Personal suitability
- Client focus
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Initiative
- Judgement
- Organized
- Team player
- Accurate
- Reliability
Who can apply to this job?
Only apply to this job if:
- You are a Canadian citizen, a permanent or a temporary resident of Canada.
- You have a valid Canadian work permit.
If you are not authorized to work in Canada, do not apply. The employer will not respond to your application.
How to apply
By email
How-to-apply instructions
Here is what you must include in your application:
- Cover letter
- Copy of portfolio or relevant work examples
- Highest level of education and name of institution where it was completed
This job posting includes screening questions. Please answer the following questions when applying:
- Are you currently legally able to work in Canada?
- Are you willing to relocate for this position?
- Do you have previous experience in this field of employment?
- What is the highest level of study you have completed?
Advertised until
2023-11-05
Here are some frequently asked questions to help you gain a better understanding of this Marketing assistant:
1. What is a marketing assistant?
A marketing assistant is a professional who supports marketing efforts within a company or organization. They work closely with marketing teams and managers to help execute marketing strategies, campaigns, and initiatives.
2. What are the typical responsibilities of a marketing assistant?
The responsibilities of a marketing assistant can vary, but they often include tasks like:
- Assisting in the creation and implementation of marketing campaigns.
- Conducting market research to identify trends and target audiences.
- Managing and updating social media accounts.
- Assisting in the development of marketing materials and content.
- Coordinating events and trade shows.
- Analyzing marketing data and preparing reports.
- Providing administrative support to the marketing team.
3. What skills are important for a marketing assistant to have?
Marketing assistants should possess a mix of soft and technical skills, including:
- Communication skills for collaborating with team members and conveying ideas.
- Organizational skills to manage projects and campaigns effectively.
- Creativity for generating new ideas and content.
- Digital marketing skills, including familiarity with social media platforms and analytics tools.
- Attention to detail when proofreading and editing marketing materials.
- Analytical skills for interpreting data and making data-driven decisions.
4. Is a degree in marketing necessary to become a marketing assistant?
While a degree in marketing or a related field can be helpful, it’s not always a strict requirement. Many employers value relevant experience and skills just as much as formal education. Certifications or courses in digital marketing, SEO, or social media can also enhance your qualifications.
5. What career opportunities can a marketing assistant pursue in the future?
A marketing assistant can progress in their career to roles like marketing coordinator, marketing specialist, or marketing manager. The path often depends on experience, skills, and performance in the role. Continuous learning and staying updated on industry trends are crucial for advancement.
6. What industries employ marketing assistants?
Marketing assistants are needed in virtually every industry. They can find employment in retail, healthcare, technology, finance, hospitality, and many others. The skills they possess are transferable across sectors, making it a versatile career choice.
7. How do I become a marketing assistant?
To become a marketing assistant, consider the following steps:
- Build a strong foundation in marketing principles through education or online courses.
- Gain relevant experience through internships or entry-level positions.
- Develop digital marketing skills, such as SEO, SEM, and social media management.
- Create a professional portfolio showcasing your marketing work.
- Network with professionals in the field to discover job opportunities.
8. What qualities make a successful marketing assistant?
Successful marketing assistants often have qualities like adaptability, creativity, curiosity, and a willingness to learn. They are also strong team players and effective communicators who can multitask and meet deadlines.
9. What’s the average salary for a marketing assistant?
Salaries for marketing assistants can vary widely based on factors like location, experience, and industry. On average, they earn a competitive salary, which can range from entry-level to mid-range, with the potential for growth as they gain more experience.
10. Is a marketing assistant’s role remote-friendly?
Yes, many marketing assistant tasks can be performed remotely, especially in the digital age. Remote work opportunities have increased, offering flexibility for both employees and employers.